Julie Dunne

Freelance Copywriting & Brand Strategy

A smiling woman with curly blonde hair, wearing hoop earrings and a black ribbed cardigan with small embellishments, standing indoors with brick walls and a window in the background.

Hi there, I’m Julie

I help brands find their voice and sound like themselves in a world of AI-generated sameness.

As a freelance Copywriter & Brand Strategist based in Belfast, I have nearly a decade of experience helping businesses across the UK, Ireland and beyond define their voice, connect with the right people, and ultimately drive growth.

Explore my portfolio

AI can generate words.


I can help you figure out what’s actually worth saying — and how to say it in a way that feels distinctive, human and true to your brand.

My Services

Brand Strategy

Working closely with you, I define what sets your brand apart — developing clear, strategic brand positioning grounded in insight, purpose, and your audience's needs.

Brand Voice

Your brand is more than a logo or tagline — it’s how the world experiences you. I help define your voice, shape your personality, and clarify your positioning to set you apart from the crowd.

Copywriting

From campaign messaging to technical user guides, I craft bespoke long and short-form copy that connects with your audience and delivers on your objectives.

Website & UX Copy

Your website should earn its keep — guiding visitors, answering questions and encouraging action. I write intuitive, user-focused copy that informs, engages, and converts.

Research & Discovery

Great strategy starts with sharp insights. Through workshops, audits and stakeholder interviews, I uncover the patterns, problems and possibilities to guide the next steps for your strategy and messaging.

Brand Videos

From scripts to voiceover direction, I develop concise, engaging content for explainer videos, ads, and internal comms — helping to tell your story visually.

Learn more

Trusted by Global & Local Brands

Collection of logos including Sterna Line, Subway, Lidl, Department of Education, Department of Economy, Department of Health, Dale Farm, Phoenix Natural Gas, Translink, CDE, National Trust, Kerry, Hastings Hotels, and Historic Royal Palaces.

From global retailers to government departments, I’ve partnered with clients in health, education, travel, hospitality, and beyond — bringing clarity, creativity, and strategy to every project.

Take a look at my previous projects

Take a look at my work.

Take a look at my work.

A glass of whiskey with ice on a marble surface, with shadows and minimalist text in the background reading 'A taste of the high life' and 'Grand Central Hotel Belfast'.
Two door hangers, one dark blue with the text 'I'm Inside Snoring' and the other teal with the text 'I'm Outside Exploring'. Both feature the Europa Belfast logo at the bottom with a patterned background.
A poster displaying fresh vegetables such as potatoes, carrots, garlic, cherry tomatoes, leeks, and greens on a rustic wooden surface with overlaid white text that reads: 'Exceptional quality is in our roots.' The poster includes logos and text promoting local food and a website for more information.
Subway advertisement offering a promotion for a six-inch Nacho Chicken Salsa or Meat Feast sub for £2.59. The ad features images of two sandwiches, one of Nacho Chicken Salsa and the other of Meat Feast, and encourages customers to 'Tackle This!'
See more examples of my work
A man speaking at a digital conference, wearing a black t-shirt and conference badge with a purple lanyard, standing in front of a black backdrop with the words 'digital' and stylized purple and pink geometric graphics.

“Julie has undeniable creativity in her approach to work. She will already know the definition of that last word you Googled - such is her grasp of language and its ability to create connections in our minds. You should book her now because your competitors might get there first by the time you've finished reading this review...”

Alan Wallace

Founder, Inspiring Belfast

Let’s work together

Whether you have a clear brief, the seed of an idea, or just a sense that something isn’t quite landing, I can help you figure out what to say and how to say it.

If that sounds like what you’re looking for, drop me a message and I’ll get back to you as soon as I can.