Founded in 2015, Rosie’s Trust is the only charity in Northern Ireland dedicated to helping cancer patients, people receiving end-of-life care and older people with mobility issues to keep their companion pets by their side.

This project involved a comprehensive rebrand to help reposition the charity with greater clarity and emotional resonance—developing a refreshed brand identity, tone of voice and messaging framework that better communicates the impact of their work to funders, partners and the wider public. From website copy and campaign messaging to print materials and brand guidelines, the result is a warm, human-centred brand presence that honours both people and pets.