Client:
Food NI
The strategic work by Food NI over the past decade, through initiatives, campaigns, and tactical events, has grown core membership with representation from across the sector. Food NI's reputation has grown taller, and the vision that has been cultivated has strengthened.
This campaign sought to harvest the fruits of these efforts by showcasing the wealth of local produce available and encouraging consumers to search locally when it comes to their food.
Scope of work:
Social Static Ads
Video Ads
Google Search Ads
48 Sheets and 16 Sheets
You Are Where You Eat
A world-class filming location, a global hub of research excellence, and the birthplace of the Titanic - these are just a few of the reasons why the abashment once felt around Northern Irish identity has now been replaced by a gleaming civic pride which has radiated out to other industries. Where once overlooked, Northern Irish food and drink now occupies a place of pride for the people of Northern Ireland; in fact, it's part of what makes us who we are. Our size, heritage and unwavering commitment to what we do give our produce its alchemy, and sharing the benefits of this produce is part of our identity. It's a succulent Northern Irish roast beef joint and fluffy Comber potatoes on Sunday afternoon. It's a golden, home-cooked crumble with apples picked straight from the orchards of Armagh with fresh cream from County Down. It's knowing that every time you choose Northern Irish produce, you're choosing taste, quality and sustainability. Size, heritage, connectedness. These were just some of the sentiments that the visual imagery and language tapped into for this campaign. 
