Julie Dunne

Freelance Copywriting & Brand Strategy

A smiling woman with curly blonde hair, wearing hoop earrings and a black ribbed cardigan with small embellishments, standing indoors with brick walls and a window in the background.

Hi there, I’m Julie

An experienced freelance Copywriter & Brand Strategist based in Belfast.

From writing bespoke copy to developing identities for new brands, I help businesses across the UK, Ireland & beyond tell their stories, communicate value to customers, and ultimately drive sales.

My Services

Copywriting

From campaign messaging to technical user guides, I craft bespoke long and short-form copy that connects with your audience and delivers on your objectives.

Brand Strategy

Working closely with you, I define what sets your brand apart—developing clear, strategic brand positioning grounded in insight, purpose, and your audience's needs.

Brand Identity

Your brand is more than a logo or tagline — it’s how the world experiences you. I help define your voice, shape your personality, and clarify your positioning to set you apart from the crowd.

Website & UX Copy

Your website should earn its keep — guiding visitors, answering questions and encouraging action. I write intuitive, user-focused copy that informs, engages, and converts.

Research & Discovery

Great strategy starts with sharp insights. Through workshops, audits and stakeholder interviews, I uncover the patterns, problems and possibilities to guide the next steps for your strategy and messaging.

From scripts to voiceover direction, I develop concise, engaging content for explainer videos, ads, and internal comms—helping to tell your story visually.

Brand Videos

Trusted by Global & Local Brands

Collection of logos including Sterna Line, Subway, Lidl, Department of Education, Department of Economy, Department of Health, Dale Farm, Phoenix Natural Gas, Translink, CDE, National Trust, Kerry, Hastings Hotels, and Historic Royal Palaces.

From global retailers to government departments, I’ve partnered with clients in health, education, travel, hospitality, and beyond — bringing clarity, creativity, and strategy to every project.

Take a look at my work.

Take a look at my work.

A glass of whiskey with ice on a marble surface, with shadows and minimalist text in the background reading 'A taste of the high life' and 'Grand Central Hotel Belfast'.
Two door hangers, one dark blue with the text 'I'm Inside Snoring' and the other teal with the text 'I'm Outside Exploring'. Both feature the Europa Belfast logo at the bottom with a patterned background.
A poster displaying fresh vegetables such as potatoes, carrots, garlic, cherry tomatoes, leeks, and greens on a rustic wooden surface with overlaid white text that reads: 'Exceptional quality is in our roots.' The poster includes logos and text promoting local food and a website for more information.
Subway advertisement offering a promotion for a six-inch Nacho Chicken Salsa or Meat Feast sub for £2.59. The ad features images of two sandwiches, one of Nacho Chicken Salsa and the other of Meat Feast, and encourages customers to 'Tackle This!'
A man speaking at a digital conference, wearing a black t-shirt and conference badge with a purple lanyard, standing in front of a black backdrop with the words 'digital' and stylized purple and pink geometric graphics.

“Julie has undeniable creativity in her approach to work. She will already know the definition of that last word you Googled - such is her grasp of language and its ability to create connections in our minds. You should book her now because your competitors might get there first by the time you've finished reading this review...”

Alan Wallace

Founder, Inspiring Belfast

Let’s work together

Whether you have a clear brief or just the seed of an idea, I’d love to find out how I can help you. 

I take on a range of projects—big and small—and tailor my approach to suit your specific business needs and objectives.

Use the form to get in touch or drop me a message directly, and I'll be in touch as soon as I can.