Client:
Kerry Group
Kerry is a global leader in taste and nutrition, helping the world’s biggest food, beverage, and supplement brands create products that are healthier, more sustainable, and taste great. Guided by its purpose — Inspire Food, Nourish Life — Kerry combines science, innovation, and deep consumer insight to shape what’s next in food and wellness.
Scope of work:
Research and Discovery
Concept Development
Website Content
Sales Brochures
Video Scripting and VO Recording
Whitepaper and Guides
Campaign Headlines and Messaging
Kerry World of Women’s Health
Kerry Group is committed to driving progress in women’s health, offering a suite of naturally sourced, clinically studied ingredients to support women through every stage of life.
To support this, Kerry launched their World of Women’s Health initiative—an in-depth exploration of women’s health across life stages, designed to inform and inspire food and beverage brands.
Working closely with subject matter experts, I created a 150-page flagship guide, helping to position Kerry as a trusted thought leader in this rapidly evolving space.
Project included:
150-page Guide to Kerry’s World of Women’s Health
Gated microsite content
Promotional video
Internal sales decks
Kerry ProActive Health Videos
To promote their innovative range of ProActive Health Ingredients, Kerry wanted to create a suite of eight short videos for use on their website and by their internal sales teams.
The brief was to highlight customer demand and the impact of each solution, while showcasing Kerry’s innovative clinical research and market applications.
Kerry ProActive Health Website
Kerry Group’s ProActive Health pushes the boundaries of wellness by harnessing science-backed, naturally sourced ingredients designed to meet consumers’ most in-demand health needs—including digestive, cognitive, immune, women’s and infant health, among others.
I supported this mission by shaping the storytelling across their flagship Ingredient Guide, web content and interactive tools, ensuring cohesive messaging that highlights both clinical credibility and real-world impact.
Kerry GLP-1 Consumer Research Report
The rapid rise of GLP-1 receptor agonists—first developed for diabetes management and now widely adopted for weight loss—has accelerated the shift toward healthier living. This surge is creating a ripple effect in the food, beverage and supplements market, with weight management and overall wellness driving more consumers to make healthier choices.
This report draws on Kerry’s proprietary research with over 2,600 U.S. adults to reveal how GLP-1 users are reshaping preferences, priorities, and purchasing behaviours.